The Story Behind the Award-Winning Brand Design


We applaud the remarkable achievements of Wenfei Hu and her team at Dopamine, as they have been honoured with the esteemed Better Future Design Award 2023 for our outstanding brand design. This recognition is a testament to their immense talent and dedication.

Award-Winning Brand Design

Creating Our Brand

By narrowing our focus to a specific niche, we establish deeper connections with individuals. InvestorFi, as the name implies, concentrates on the investment segment of the property market. However, it goes even further by honing in on individuals with a distinct mindset rather than specific demographics or socioeconomic factors. This unique individual has that entrepreneurial spirit not defined by material possessions or the lack thereof but by their unwavering determination, tenacity, and resourcefulness to create new opportunities. Their relentless pursuit of success for themselves and their families sets them apart.

We were certain that our message should be conveyed by Aussie artists that embody these qualities. Wenfei Hu, the Creative Director and Graphic Designer from Dopamine, caught our attention for some of her futuristic and cyberpunk works.

Our collaboration aimed to strike the right balance with Wenfei’s aesthetic style infusing it with bold minimalism. By doing this, we depict urban architecture in its fundamental form, which captures the environment our clients have to traverse from a periphery viewpoint.

Award-Winning Brand Design

“IF” is more than a Question.

Wenfei skillfully captured the essence of InvestorFi by emphasising the initial letters of the company’s compound name – “Investor” and “Finance”. Wenfei explained that “creating ‘IF’ opens up a world of possibilities, which is at the core of InvestorFi”. The IF logo is an arrow pointing in the ‘wrong Direction’, a nod to our rebellious spirit!

The tagline “What if…?” holds immense power, stirring our deepest fears and hopes. Wenfei explains that “the logo’s cut-cornered ‘F’ brings a touch of edginess, symbolising readiness for new times, while its shape represents growth and progress. The chosen colour palette, Wenfei, states “it features taupe, ivory, and dark shades, complemented by vibrant green, which embodying resilience and ambition amidst the urban landscape”. 

Art possesses enormous power in establishing meaningful connections

Art is a remarkably influential medium that can foster relationships. It has the ability to speak directly to its audience, captivating and deeply resonating with them. Businesses must invest more in artists to build rapport with their audience.

The Better Future Design Award 2023 recognises exceptional brand design that exemplifies creativity and innovation in visually conveying ideas and messages, whether in traditional or digital form. Emphasis is placed on clear communication and tailoring the information style to the intended audience.
For effective audience

communication, connect with Studio Dopamine. They specialise in crafting engaging messages that resonate.

Award-Winning Brand Design

partner with us

Subscribe to stay update date with the latest services, and articles and news and then some.


This is what we do.

We are finance strategists in the Mortgage Broking industry, helping Australians build wealth through property investment.

Our sole purpose is to reinvent ways to keep the Great Australian Dream Alive. Because we believe it’s everyone’s right to the security home ownership affords our families and community. Yes, our niche is Finance Strategy for Property Investors, but it is not what we do that makes us tick;

Because property investment is a decisive step toward financial freedom, we cultivate lasting relationships with our clients. We ain’t just a ‘whame bam, see ya later man’ kinda outfit. In fact, our business is built entirely from our lasting relationships with our clients who have suggested us to their inner circle – their family and friends. That is a pretty big tick of approval and a sure vote of confidence.

This is How we do

What separates us from the rest?

Have you ever considered the difference between Mortgage Brokers?

A Broker worth their salt has a playbook of ‘scenarios’. They are finance strategies that have worked in the past. He will offer up one, two or even three scenarios that he thinks will work best for you. 

But the great ones challenge the status quo, strategising new plays that serve your unique situation and financial goals. They will study, visualise, and fine-tune before offering only the best scenarios that build a rewarding property Portfolio.  

They never let good be the robber of the best and only play to win!

InvestorFi is a group of finance strategists that will design a unique scenario for your state of play towards your long-term game plan.

But don’t just take my word for it.

Clients like Tony F. said: I couldn’t be happier with the service. Wayne was excellent in guiding me through and delivering a great investment loan. Very responsive and savvy investment brokers. Will continue to use their services in the next purchase. 

And like Kim, Wayne is extremely dedicated, professional and a pleasure to work with. He worked tirelessly to help me secure an alternate lender before the settlement date and was extremely prompt and clear in his communications with me. 


Robert wrote: Wayne is always very responsive and takes the time to lay out all the options in plain English.

Reviews like this make our souls sing. We’re in the business of helping people achieve real results that last!

So if you’re looking for a great Finance strategist like these incredible clients, you’re in the right place.

This is why we do

Gone are the days a single income could afford 2.5 kids, a pet, and a four-bedroom house in the burbs! 

At InvestorFi, our sole purpose is to reinvent the great ‘Australian Dream’. Because we believe it’s every citizen’s right to the security home ownership affords our families and community, not just for today but for generations to come.

But because it’s become so difficult, it requires complex solutions. One way is to seek finance strategy before purchasing a home. This way, you can leverage your full potential to live where you want to and invest where you can afford to. 

Property ownership has become a game of ‘finance strategy’, placing a premium on finance know-how. That is why we value education; our mantra is knowledge equals freedom, but knowledge shared is freedom multiplied.  

There is no drought; we have hit a new era with its epic challenges. Not everyone is up for the grind it takes to keep the dream alive. That’s why we also place a premium on camaraderie. We don’t see ourselves as a ‘hit and run’ service but as a hub and a way of life.