We applaud the remarkable achievements of Wenfei Hu and her team at Dopamine, as they have been honoured with the esteemed Better Future Design Award 2023 for our outstanding brand design. This recognition is a testament to their immense talent and dedication.
Creating Our Brand
By narrowing our focus to a specific niche, we establish deeper connections with individuals. InvestorFi, as the name implies, concentrates on the investment segment of the property market. However, it goes even further by honing in on individuals with a distinct mindset rather than specific demographics or socioeconomic factors. This unique individual has that entrepreneurial spirit not defined by material possessions or the lack thereof but by their unwavering determination, tenacity, and resourcefulness to create new opportunities. Their relentless pursuit of success for themselves and their families sets them apart.
We were certain that our message should be conveyed by Aussie artists that embody these qualities. Wenfei Hu, the Creative Director and Graphic Designer from Dopamine, caught our attention for some of her futuristic and cyberpunk works.
Our collaboration aimed to strike the right balance with Wenfei’s aesthetic style infusing it with bold minimalism. By doing this, we depict urban architecture in its fundamental form, which captures the environment our clients have to traverse from a periphery viewpoint.
“IF” is more than a Question.
Wenfei skillfully captured the essence of InvestorFi by emphasising the initial letters of the company’s compound name – “Investor” and “Finance”. Wenfei explained that “creating ‘IF’ opens up a world of possibilities, which is at the core of InvestorFi”. The IF logo is an arrow pointing in the ‘wrong Direction’, a nod to our rebellious spirit!
The tagline “What if…?” holds immense power, stirring our deepest fears and hopes. Wenfei explains that “the logo’s cut-cornered ‘F’ brings a touch of edginess, symbolising readiness for new times, while its shape represents growth and progress. The chosen colour palette, Wenfei, states “it features taupe, ivory, and dark shades, complemented by vibrant green, which embodying resilience and ambition amidst the urban landscape”.
Art possesses enormous power in establishing meaningful connections
Art is a remarkably influential medium that can foster relationships. It has the ability to speak directly to its audience, captivating and deeply resonating with them. Businesses must invest more in artists to build rapport with their audience.
The Better Future Design Award 2023 recognises exceptional brand design that exemplifies creativity and innovation in visually conveying ideas and messages, whether in traditional or digital form. Emphasis is placed on clear communication and tailoring the information style to the intended audience.
For effective audience
communication, connect with Studio Dopamine. They specialise in crafting engaging messages that resonate.
